Introduced as the Swiss Army knife of travel gear, the Baubax jacket started a crowdfunding campaign with a US$20,000 goal, and has managed to raise over US$2.8 million in only 3 weeks. The jacket is now the most funded clothing project in the history of crowdfunding.
And why did BauBax become the world’s most wanted travel jacket? Besides keeping you warm like any other jacket would, BauBax also has 15 different features. The jacket is meant to make your daily life easier, especially when on the road. The product comes with features such as a built-in neck pillow that inflates in just two seconds, an eye mask, gloves, earphone holders, multiple tech pockets, and even a drink holder, amongst other accessories and functions.
Baubax was created by Hiral Sanghavi, a student at the Kellogg School of Management at Northwestern University. Traveling every week to Chicago where he lives with wife, Hiral decided it was about time to solve the problems and anxieties that he lives as a frequent traveler, making a more multi-functional travel gear.
The jacket come in four different styles – bomber, windbreaker, sweatshirt e blazer – available in male or female versions and in different colors. Overall, each jacket is equipped with over US$315 worth of features, but BauBax is selling them to early Kickstarter backers starting at US$119, with shipment estimated by November.