Adidas has partnered up with Parley, an environmental organization that aims to end pollution of the world’s oceans, to create an ecologically-beneficial shoe made almost entirely of recycled plastic waste reclaimed from the ocean. The prototype footwear, made almost completely of plastic and illegal deep-sea gillnets, was presented at the General Assembly for the United Nations in New York. The product is an example of how recycled trash can be used in creative ways.
“At Parley for the Oceans, we want to establish the oceans as a fundamental part of the debate around climate change,” Parley founder Cyrill Gutsch said. “Our objective is to boost public awareness and to inspire new collaborations that can contribute to protect and preserve the oceans. We are extremely proud that Adidas is joining us in this mission and is putting its creative force behind this partnership to show that it is possible to turn ocean plastic into something cool.”
The material used to manufacture the shoe was retrieved by Sea Shepherd Conservation Society, who collected about 70km of illegal fishing nets off the coast of West Africa during their 110 days expedition.
Adidas has been accused by Greenpeace for environmental pollution in the past, but seems to be taking great steps in the right direction now. The new shoe won’t be released to the market, but the brand intends to introduce recycled fibers in their products starting next year. An Adidas spokeswoman told The Huffington Post: “This is not a plan, this is an action. We did this to show what we are capable of doing when we all put our heads together.”
Source: The Huffington Post